Login

Cart

Your cart is empty

the village hub

Welcome, Villager.

Enter your password to step inside.

the village hub

Welcome in :)

Everything you need to make your first video, earn your first commission, and become a village local and more!

If you have any videos or photos you want us to show off and promote, drop them here.

Dashboard
First post = $100 store credit
Tag @tuibrand on every post
Add @tuivillage as collaborator

The shape we have watched work, beat by beat. Use it for your first video. Once you know the rhythm, break whatever rules you want.

0–3 sec
Open with you
Your face, your voice, a real reaction.
3–8 sec
Set the scene
Where you are, what is happening. A real moment beats a styled one every time.
8–16 sec
Show the piece
Pan from the shoes up, or spin once in good light.
16–26 sec
Garment details
Name the fabric, the fit, the thing that makes it worth wearing. Your honest take on the piece.
26–30 sec
Close soft
Code in the caption, never in the voiceover. End on you, not a sales line.

Pick one that fits the piece and the night. Make it yours, then forget it.

01
"POV: you found the thing you have been looking for."
Use it when the piece fills a hole most people watching are quietly trying to fill.
02
"My mom asked where I got this before she said hi."
Reactions from your people carry more weight than any caption.
03
"This is what desi streetwear is supposed to look like."
The biggest swing of the five. Plant a flag, then prove it.
04
"I wore this to my cousin's mehndi and felt like the moment."
Specificity sells. The wedding, the function, the aunty who had a take.
05
"Three ways to style this for the next four functions."
Use for pieces that pull double duty. Versatility lands when you actually show it.
Do
  • Tag @tuibrand and add @tuivillage as a collaborator before the post goes live
  • Shoot in natural light. A window, late afternoon sun, golden hour
  • Hold the camera on the print for at least two seconds somewhere in the cut
  • Put the code in the caption and let the voice do something else
  • Post the same cut to Reels and TikTok with two different captions
  • Send us the link the second it lands so we can boost from the brand account
Never
  • Read off a script. The phone is a friend, not a teleprompter
  • Use sale language like "do not miss out" or "limited time only"
  • Shoot under fluorescents. The colour goes flat and the texture dies
  • Wear the piece dirty, wrinkled, or styled lazily
  • Tag us with the soft "love this from @tuibrand" line. Say something real
  • Wait past two weeks for the first video. The $100 store credit stays cleanest closest to when you post

Three tiers. Each one unlocks automatically when you hit the threshold. No application, no waiting.

Tier 1
Villager · 15% commission
Where you start. No minimum required.
  • 15% discount code for your audience
  • $100 store credit on first post
  • Welcome piece from our catalog
Tier 2
Village Local · 20% commission
Auto-unlocks after your first sale.
  • Free product per video posted
  • Full catalog access
  • Priority support
Tier 3
Village Elder · 25% commission
Invite-only. Top performers.
  • 20% audience discount code
  • 2 premium pieces per cycle
  • Monthly retainer + ads from your handle

What You Need to Film

The kit, in one place. Pull what you need, ignore the rest.

TUI Wordmark Logos
PNG · light & dark
Brand Color Palette
PNG · whole palette on one tile
Product Photography Pack
ZIP · sorted by collection
Brand Kit
PDF · logos, colours, tone notes
Caption Starters
PDF · lines you can borrow

your business lives here

Open Your Dashboard

Your code, your sales, your commissions, your payout history. All of it lives in Social Snowball. Check your email for account creation details if you haven't already.

Open My Dashboard

Questions? Email contact@tuibrand.com or dm us @tuivillage